Ascendens Asia Journal of Multidisciplinary Research Abstracts, Vol. 1, No. 2, Sep. 2017

Ascendens Asia Journal of Multidisciplinary Research Abstracts, Vol. 1, No. 2, Sep. 2017

Editorial Board

Dr. Carmencita L. Castolo

Managing Editor
Dr. Glenn S. Cabacang

Kiri Poananga

Editorial Assistants
Joenel L. Carlos
Rock Brian B. Matias


The Ascendens Asia Journal of Multidisciplinary Research Abstracts (AAJMRA) is a collection of abstracts of research papers presented during Multidisciplinary Research Fests (MRFs), Joint Multidisciplinary Research Conferences (JMRCs), and Joint Multidisciplinary Conferences Plus (JRMCs+) mainly organised by Ascendens Asia Singapore in collaboration with various institutions and learned societies. MRFs, JMRCs, and JMRCs+ provide opportunities for collaboration with a common prime objective of creating platforms for students, faculty, staff, and researchers-alike from different institutions to interrelate/interact with their counterparts. MRFs, JMRCs, and JMRCs+ are expected to aide and promote personality development and critical thinking as participants engage themselves in constructive discussions with other participating researchers. All full papers of researches included in the AAMJRA are equally given the opportunity to go through similarity index tests and double-blind peer reviews for inclusion in the Ascendens Asia Journal of Multidisciplinary Research (AAJMR).

AAJMRAs are made available complimentary and for open access by Ascendens Asia Singapore. For more information, please contact

Recommended Citation

(September 2017) "2nd SIMP-AAG Joint Multidisciplinary Research Conference Proceedings Abstracts," Ascendens Asia Journal of Multidisciplinary Research Abstracts, Vol.1, No.2. Available at: "".


AAJMR/AAJMRA Board of Reviewers

Dr. Derik Steyn
Professor of Marketing, Cameron University, USA
PhD of Marketing & M.Com., Potchefstroom University, South Africa

Dr. Carmencita L. Castolo
Dean, Polytechnic University of the Philippines Graduate School, Philippines
DEM, Polytechnic University of the Philippines, Philippines

Dr. Glenn S. Cabacang
President, Singapore Institute of Multidisciplinary Professions, Singapore
Chairman, Ascendens Asia Group, Singapore
DBA, Polytechnic University of the Philippines, Philippines

Dr. Gloria Baken Wong-Siy
Founder, Association of Hospitality Hotel and Restaurant Management Educational Institutions
DPA, Eulogio "Amang" Rodriguez Institute of Science and Technology, Philippines

Dr. Haji Zulkifly Baharom
CEO, Sejahtera Leadership Initiative, Malaysia
PhD in Leadership Capital, International University of Entreprenology, USA

Dr. Desserie Maynes-Blanco
Secretary, Polytechnic University of the Philippines - Graduate School
DEM, Polytechnic University of the Philippines, Philippines

Dr. Leveric T. Ng
Assistant Professor, Ateneo de Manila Graduate School of Business, Philippines
DBA, De La Salle University, Philippines

Dr. Ronnie V. Amorado
VP for Academic Planning and Services, University of Mindanao, Philippines
PhD, Ateneo de Davao University, Philippines

Dr. Edward M. Moises
Dean, School of Management & Information Technology, De La Salle - College of St. Benilde, Philippines
PhD, Philippine Christian University

Dr. Maria Jocelyn Jawid
Faculty, College of St. Benilde, Philippines
PhD, De La Salle University, Philippines

Copyright & Disclaimer

Copyright© 2017

Copyright for the texts which include all issues of Ascendens Asia Journal of Multidisciplinary Research Abstracts are held by the AAMJRA, except if otherwise noted. The compilation as a whole is Copyright© by AAMJRA, all rights reserved. Items published by AAMJRA may be generously shared among individuals; however, they may NOT be republished in any medium without express written consent from the author(s) and advance notification of the AAMJRA Editorial Board. For permission to reprint articles published in the AAMJRA, please contact the Editorial Board at


Facts and opinions published in Ascendens Asia Journal of Multidisciplinary Research Abstracts (AAMJRA) express solely the opinions of the respective authors. Authors are responsible for their citing of sources and the accuracy of their references and bibliographies. The editors cannot be held responsible for any lack or possible violations of third parties’ rights. Interested parties may also directly contact authors to request for full copies of the journal proceedings.

Papers Presented

Filipino Youth’s Preference for Local Films with Mainstream Celebrities
Samantha Grace G. Battung, Yechan Lee, Josephine Arabella L. Reverez, Kiri Anna A. San Jose, Jose Gabriel V. Tagala

Interactive Art Used as a Vessel to Help Praise Awareness and Preserve the Cebu Flowerpecker
Elisha Gabriel R. Briones, Density Kind R. Empleo, Joshua Realosa, Miguel Andre R. Soliven

The Awareness of iACADEMY Senior High Students: Activism Art and Endangered Wildlife
Maria Eloisa M. Boac, Rose Anthonette L. Plariza, Ysabella Therese E. Martinez, Angelo Louis Vincenzo D. Capulong

The Perceptions of Contemporary Filipino Fashion Designers on Promoting the Filipino Cultural Identity Through Modern Textile Design
Anne Coleen Bulilan, Ulysses Caragayan, Jhemica Hernandez, Eisley Navela, Ashlley Tiempo

The Relationship between Hope Scale Scores and the Big Five Factors of Personality among B.S. Architecture Students
Frederick Edward T. Fabella, Ph.D.

The Study on Gender Differences as Factor and the Correlation between Grade Point Average in 6th Grade Science and 7th Grade Science-Chemistry on First Quarter among Grade 7- Anthurium at Passi National High School, Passi City, Iloilo
Dr. Maria Melsa S. Arce

Siblings Relationship Growing Up with A Sibling Diagnosed with Autism Spectrum Disorder and its Influence on Family Cohesion, Sibling Attachment and Current Life Satisfaction
Arvie V. Casas, Algernon C. Castaneda

Employment Attitude and Work Engagement of Hotel Industry Training for Work Scholarship Program Beneficiaries of TESDA
Dr. Baniline Jone Abantao

The Experience of Selected Typhoon Haiyan Survivors on Co-Operative Formation as Part of their Rebuilding and Recovery Strategy (Case Study Approach)
Dr. Crispina Corpuz

Music Education as a Therapy in Teaching Elementary Mathematics: Basis for an Instructional Strategy
Araceli L. Villaflor

An Outcomes-Based Employee Performance Evaluation System for an Educational Institution
Maribel V. Cardona, MSIT

Perpetual Issues and Concerns in the Alternative Learning System
Diana Lee Tracy K. Chan, Ph.D.

Documentation of Aetas’ Indigenous Dance Movement and its Proposed Integration to K - 12 Curriculum
Gilbert C. Tubiera, MAED-PE, Rogelio G. Isip, MAED-PE, Jumel C. Miller, Ph.D.

Online and Offline Reading Comprehension
Carlo G. Soberano

Students’ Competencies and School Preparedness and their Relationship to Global Employability: Inputs to Senior High School Development Program
Dr. Angelito B. Arce

Philippine TEIs’ Internationalization Practice and Experience: Elucidating Perspectives, Challenges and Opportunities
Dr. Elmer B. De Leon

Development, Validation and Effectiveness of Grammar Workbook for College Freshmen: An Input to English Enhancement Program
Flora Salandanan

Effective Elements Infographic Poster Statement T-Shirts Cause Empathy Filipino People Metro Manila Save Sulu Hornbills
Fiona Edem, Emee Ganibi, Angela Sibayan, Soleil Smith, Mirjana Janelle Valencia

Development of Dilis Bagoong Powder: An Intermediate Food Product
Engr. Arthur G. Ibañez, Ph.D., , Denis V. Policar, Johnmel A. Valerozo

Human Resource Management
A Study on the effects of “End of Contract” Policy in the Morale and Productivity of Contractual Employees of Yamaha Motor Philippines, Inc. in Batangas
Angelica L. Ditche, Hazel Joy A. Miranda

Relationship between Human Resource Analytics and Human Resource Benefits and Challenges at the Philippine National Bank
Angelica May Ignacio, Marc Zyrus Loyola, Jessa Mae Ordoñez

Employee Motivation and Job Satisfaction of the Selected Truck Importers in Subic Bay Freeport Zone.
Catherine U. Malig, MBA, Dr. Manuelita G. Valencia

The Retailing Practices of Hardware and Construction Supply Firms in the National Capital Region
Dr. Ma. Dolores Orinday

A Study on Designing a Marketing Plan for a Start-Up Business in the Philippines
Loise Marie C. Ambat, Thomas Reese Cabagnot, Daniel Jasper C. Flores, Ryan Christopher F. Tiong

Operations Management
The Degree of Attractiveness of Business Process Outsourcing, Fast Moving Consumer Goods, and Pharmaceutical Companies: A Comparative Study between Management Students of the University of the Philippines and the Ateneo De Manila University
Dr. Dave Vincent A. Mangilet, CPM, SMRIBA

Level of Effectiveness of the Operational Practices and Problems Encountered by Business Financing Companies in the National Capital Region
Dr. Melinda De Guzman

Solid Waste Management Practices of Selected LGUs in Cavite
Jean Gabrielle Dela Cruz

Service Quality of Selected Fast Food Restaurants in Angeles City
Mary Rose M. Tayag, Dr. Chere’ C. Yturralde

Records Management Practices in the Polytechnic University of the Philippines: Basis for Proposed Records Management Guidelines
Conchita S. Regodon, MEM

Traversing Religious Freedom in the Philippine Setting from Pre-colonial Period to Present: A Historical Case Study
Nicole C. Agustin,Kaaia Hymna Tala G. Endaya

Trends and Challenges: Religious Pluralism in Indonesia and Singapore
Sophia Bernadette T. Eslabon, Stephanie Nadine P. Saroca, Ma. Sophia T. Sian

Strategic Management and Leadership
Stakeholders’ Perceived Understanding and Acceptability of ZSCMST VMGO: An Action Research for Area1 AACCUP Compliance
Penelope G. Colisao, Ph.D.

Virtual Traffic Lights
Ariel II S. Arevalo, William Henry E. Datu, Phillip Justine R. Garay, Anthony Lance A. Jarlega, Mel Ivan Andalio Magsino, James Ronald D. Temblor, Basil Nicolo C. Urrutia, Robin Benjamin M. Yabyabin

Social Media and its Role in the Behavior Intention of Customer and Non-customers of halpU
John Zander F. Bulilan, Monique Bridget P. Guinto, Yen Kyla H. Noche, Dune Myra Ellis M. Paulo, Charlene M. Sahagun

Using CCTV Cameras with Sensors to Help Lessen Traffic in Makati City
Marc Gavriel A. Abinuman, Jean Michel Gabrielle C. Gomez, Abdul Mu’izz Haider L. Janjua, Jindev S. Mann, Erik E. Mariano, Charles Wenzel N. Orlanda, Symeon Peter S. Seguis

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