Ascendens Asia Journal of Multidisciplinary Research Conference Proceedings, Vol. 1, No. 2, September 2017

Ascendens Asia Journal of Multidisciplinary Research Conference Proceedings, Vol. 1, No. 2, September 2017

Editorial Board

Dr. Carmencita L. Castolo

Managing Editor
Dr. Glenn S. Cabacang

Kiri Poananga

Editorial Assistants
Joenel L. Carlos
Rock Bryan B. Matias

The Ascendens Asia Journal of Multidisciplinary Research Conference Proceedings (AAJMRCP) is an online peer-reviewed journal to advance intellectual and academic discourse, as well as to provide a platform for research enthusiasts across multidisciplinary fields of discipline to publish and share their scholarly and inspired works.
This 2nd SIMP-AAG Joint Multidisciplinary Research Conference Proceedings Abstracts  is made available complimentary and for open access by Ascendens Asia Singapore. It has been accepted for inclusion in the AAJMRCP by an authorized editor of AAJMRCP Editorial Board. For more information, please contact

AAJMRC/AAJMRCP Papers Board of Reviewers


Dr. Derik Steyn

Professor of Marketing, Cameron University, USA

PhD of Marketing & M.Com., Potchefstroom University, South Africa


Dr. Carmencita L. Castolo

Dean, DEM, Polytechnic University of the Philippines Graduate School, Philippines

DEM, Polytechnic University of the Philippines, Philippines


Dr. Glenn S. Cabacang

President, Singapore Institute of Multidisciplinary Professions, Singapore

Chairman, Ascendens Asia Group, Singapore

DBA, Polytechnic University of the Philippines, Philippines


Dr. Gloria Baken Wong-Siy

Founder, Association of Hospitality Hotel and Restaurant Management Educational Institutions

DPA, Eulogio "Amang" Rodriguez Institute of Science and Technology, Philippines


Dr. Haji Zulkifly Baharom

CEO, Sejahtera Leadership Initiative, Malaysia

PhD in Leadership Capital, International University of Entreprenology, USA


Dr. Desserie Maynes-Blanco

Secretary, Polytechnic University of the Philippines - Graduate School

DEM, Polytechnic University of the Philippines, Philippines


Dr. Leveric T. Ng

Assistant Professor, Ateneo de Manila Graduate School of Business, Philippines

DBA, De La Salle University, Philippines


Dr. Ronnie V. Amorado

VP for Academic Planning and Services, University of Mindanao, Philippines

PhD, Ateneo de Davao University, Philippines


Dr. Edward M. Moises

Dean, School of Management & Information Technology, De La Salle - College of St. Benilde, Philippines

PhD, Philippine Christian University


Dr. Maria Jocelyn Jawid

Faculty, College of St. Benilde, Philippines

PhD, De La Salle University, Philippines

Papers Presented


Filipino Youth’s Preference for Local Films with Mainstream Celebrities

Samantha Grace G. Battung,  Yechan Lee,  Josephine Arabella L. Reverez,  Kiri Anna A. San Jose,  Jose Gabriel V. Tagala


Interactive Art Used as a Vessel to Help Praise Awareness and Preserve the Cebu Flowerpecker

Elisha Gabriel R. Briones,  Density Kind R. Empleo,  Joshua Realosa,  Miguel Andre R. Soliven


The Awareness of iACADEMY Senior High Students: Activism Art and Endangered Wildlife

 Maria Eloisa M. Boac,  Rose Anthonette L. Plariza,  Ysabella Therese E. Martinez,  Angelo Louis Vincenzo D. Capulong


The Perceptions of Contemporary Filipino Fashion Designers on Promoting the Filipino Cultural Identity Through Modern Textile Design

Anne Coleen Bulilan, Ulysses Caragayan, Jhemica Hernandez, Eisley Navela, Ashlley Tiempo




The Relationship between Hope Scale Scores and the Big Five Factors of Personality among B.S. Architecture Students

Frederick Edward T. Fabella, Ph.D.


The Study on Gender Differences as Factor and the Correlation between Grade Point Average in 6th Grade Science and 7th Grade Science-Chemistry on First Quarter among Grade 7- Anthurium at Passi National High School, Passi City, Iloilo

Dr. Maria Melsa S. Arce


Siblings Relationship Growing Up with A Sibling Diagnosed with Autism Spectrum Disorder and its Influence on Family Cohesion, Sibling Attachment and Current Life Satisfaction

Arvie V. Casas, Algernon C. Castaneda


Employment Attitude and Work Engagement of Hotel Industry Training for Work Scholarship Program Beneficiaries of TESDA

Dr. Baniline Jone Abantao


The Experience of Selected Typhoon Haiyan Survivors on Co-Operative Formation as Part of their Rebuilding and Recovery Strategy (Case Study Approach)

Dr. Crispina Corpuz




Music Education as a Therapy in Teaching Elementary Mathematics: Basis for an Instructional Strategy

Araceli L. Villaflor


An Outcomes-Based Employee Performance Evaluation System for an Educational Institution

 Maribel V. Cardona, MSIT


Perpetual Issues and Concerns in the Alternative Learning System

Diana Lee Tracy K. Chan, Ph.D.


Documentation of Aetas’ Indigenous Dance Movement and its Proposed Integration to K - 12 Curriculum

Gilbert C. Tubiera, MAED-PE, Rogelio G. Isip, MAED-PE, Jumel C. Miller, Ph.D.


Online and Offline Reading Comprehension

Carlo G. Soberano


Students’ Competencies and School Preparedness and their Relationship to Global Employability: Inputs to Senior High School Development Program

Dr. Angelito B. Arce


Philippine TEIs’ Internationalization Practice and Experience: Elucidating Perspectives, Challenges and Opportunities

Dr. Elmer B. De Leon


Development, Validation and Effectiveness of Grammar Workbook for College Freshmen: An Input to English Enhancement Program

 Flora Salandanan




Effective Elements Infographic Poster Statement T-Shirts Cause Empathy Filipino People Metro Manila Save Sulu Hornbills

Fiona Edem, Emee Ganibi,  Angela Sibayan,  Soleil Smith, Mirjana Janelle Valencia


Development of Dilis Bagoong Powder: An Intermediate Food Product

Engr. Arthur G. Ibañez, Ph.D., , Denis V. Policar, Johnmel A. Valerozo



Human Resource Management

A Study on the effects of “End of Contract” Policy in the Morale and Productivity of Contractual Employees of Yamaha Motor Philippines, Inc. in Batangas

Angelica L. Ditche, Hazel Joy A. Miranda


Relationship between Human Resource Analytics and Human Resource Benefits and Challenges at the Philippine National Bank

Angelica May Ignacio, Marc Zyrus Loyola, Jessa Mae Ordoñez


Employee Motivation and Job Satisfaction of the Selected Truck Importers in Subic Bay Freeport Zone.

Catherine U. Malig, MBA, Dr. Manuelita G. Valencia




The Retailing Practices of Hardware and Construction Supply Firms in the National Capital Region

Dr.  Ma. Dolores Orinday


A Study on Designing a Marketing Plan for a Start-Up Business in the Philippines

Loise Marie C. Ambat, Thomas Reese Cabagnot, Daniel Jasper C. Flores, Ryan Christopher F. Tiong



Operations Management

The Degree of Attractiveness of Business Process Outsourcing, Fast Moving Consumer Goods, and Pharmaceutical Companies: A Comparative Study between Management Students of the University of the Philippines and the Ateneo De Manila University

Dr. Dave Vincent A. Mangilet, CPM, SMRIBA


Level of Effectiveness of the Operational Practices and Problems Encountered by Business Financing Companies in the National Capital Region

Dr. Melinda De Guzman


Solid Waste Management Practices of Selected LGUs in Cavite

 Jean Gabrielle Dela Cruz


Service Quality of Selected Fast Food Restaurants in Angeles City

Mary Rose M. Tayag, Dr. Chere’ C. Yturralde


Records Management Practices in the Polytechnic University of the Philippines: Basis for Proposed Records Management Guidelines

 Conchita S. Regodon, MEM




Traversing Religious Freedom in the Philippine Setting from Pre-colonial Period to Present: A Historical Case Study

Nicole C. Agustin,Kaaia Hymna Tala G. Endaya


Trends and Challenges: Religious Pluralism in Indonesia and Singapore

Sophia Bernadette T. Eslabon, Stephanie Nadine P. Saroca, Ma. Sophia T. Sian



Strategic Management and Leadership

Stakeholders’ Perceived Understanding and Acceptability of ZSCMST VMGO: An Action Research for Area1 AACCUP Compliance

Penelope G. Colisao, Ph.D.




Virtual Traffic Lights

Ariel II S. Arevalo, William Henry E. Datu, Phillip Justine R. Garay, Anthony Lance A. Jarlega, Mel Ivan Andalio Magsino, James Ronald D. Temblor, Basil Nicolo C. Urrutia, Robin Benjamin M. Yabyabin


Social Media and its Role in the Behavior Intention of Customer and Non-customers of halpU

John Zander F. Bulilan, Monique Bridget P. Guinto, Yen Kyla H. Noche, Dune Myra Ellis M. Paulo, Charlene M. Sahagun


Using CCTV Cameras with Sensors to Help Lessen Traffic in Makati City

Marc Gavriel A. Abinuman, Jean Michel Gabrielle C. Gomez, Abdul Mu’izz Haider L. Janjua, Jindev S. Mann, Erik E. Mariano, Charles Wenzel N. Orlanda, Symeon Peter S. Seguis



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